What is it? Fast fashion is inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends. The constantly changing trends result in millions of clothes being thrown out. Fast fashion also uses synthetic fibers that are generated from fossil fuels.
Fast Fashion Facts
The fast fashion industry is responsible for producing 20% of global wastewater.
The fast fashion industry emits 1.2 billion tons of CO2 equivalent per year.
The fashion industry produced 92 billion tons of waste in 2015 alone.
With current technologies, it would take 12 years to recycle what the fast fashion industry creates in 48 hours.
How to Help
Join initiatives like 90 days of no new clothes.
Try to refrain from shopping from fast fashion companies like Zara, H&M, Forever 21, Nasty Gal, and Fashion Nova.
Donate or repurpose old clothing instead of throwing them out.
Try shopping at sustainable brands like: People tree, Threads 4 Thought, and find even more https://www.thegoodtrade.com/features/affordable-ethical-fashion-brands